VIDEO: Revenue consulting: Ex-McKinsey shows how to create a growth strategy (real life & case interview!)

Revenue consulting in order to help a consulting client develop a growth strategy is a lesser-known key consulting skill. In contrast to what is widely believed, McKinsey, BCG and Bain do not just focus on cutting cost in order to increase company profit. Clients also want to know how they can increase their revenue in order to boost profit. Knowing how to create a growth strategy is important for both developing a long-term vision on how to grow company revenue in “real consulting life”. Revenue consulting also is a key skill to be able to dissect revenue growth strategies for your consulting case interview with McKinsey, BCG or Bain. Revenue can be decomposed into volume times price. In this video, I take you through a framework on how consulting companies such as McKinsey, BCG or Bain systematically develop a revenue growth strategy for their clients. We will cover how to analyze market attractiveness with market size, market growth and market conditions as well as client capabilities with product portfolio, client profitability and customer access analyses. In the end, we derive the result for this revenue consulting case. The strategies I teach in this video can be applied to revenue and growth strategy consulting both for a real company case as well as in a consulting case interview.