VIDEO: How to Do Growth Product Management by Dropbox Product Manager
If you're involved in tech in any way, you've likely heard of the concept of a "Growth Hacker" or just a "Growth" role in general. Over the last five years, this term has gotten wildly out of control. People want to be in Growth and companies want to hire Growth roles. However, from Willie's experience talking to many people who want to hop in the field as well as talking to numerous companies, he's found most of the people who talk about Growth actually have no idea what it is.
A big part of what causes this are the lack of definitions. This talk went over clear definitions and why Growth is much more of a Product function than it is a Marketing one. On top of going over how Growth is fundamentally different from Marketing, it also went over how Growth Product Management can be quite different from feature or traditional Product Management.
Willie Tran is a Growth Product Manager at Dropbox where he works on implementing new features and experiments to drive revenue. Prior to Dropbox, he was the Head of Product at Testlio and helped scale the company from 7 to more than 60.