VIDEO: Growth Product Management

There’s a new kind of product manager in town: the growth product manager. This emerging role is taking hold throughout the software industry, but is especially prevalent within product-led organizations. In these companies, the product itself is a primary lever for growth, so it makes sense for the product team to take on growth responsibilities tied to revenue. But introducing a growth mindset to the PM role can be a pretty big shift for traditional product managers. It requires traditional PMs—who are used to focusing on long-term, customer-focused roadmaps—to wrap their heads around a wider perspective that also encompasses short-term, business-focused objectives. To help would-be growth PMs (and the companies that need them) put their best foot forward, in this video I'll walk you through: 1. What is a growth PM, 2. How the responsibilities and required skills differ from that of a traditional PM 3. What it takes to do the job right.